TransLash was at a pivotal point in time for their organization. Their work mattered even more than ever. The organization was rebranding and producing some of its most ambitious and impactful journalistic and media work to date, but their website wasn’t up to par.
I was brought on for the website redesign, to translate their evolving identity into a digital platform that could better support their output. While TransLash was doing cutting-edge reporting and storytelling, the existing site limited how that work could be presented and sustained. The structure didn’t support their editorial depth, the design system constrained creativity, and the site as a whole failed to reflect the boldness and urgency of their work.
The goal was to build a website that could do more than host content. It needed to showcase their journalism, support multimedia storytelling, and clearly communicate who TransLash is at this moment in their evolution.
