One Straw Society

Role on the project
Consultant
UX/UI Designer
Tools
Figma
Wordpress
Year
2025
Website
Launching Soon

One Straw Society is a Charity in British Columbia, building a resilient and  sustainable food system. They work on policy change, ecological restoration, addressing food insecurity, and creating inclusive farm & food resources.

The Ask
While being involved in the organization in a different capacity, I witnessed issues with their website, consulted on the impact on capacity, then pivoted to lead a new build.

Their existing site struggled with slow load times, frequent technical issues, and an outdated backend that made updates difficult and unsustainable. Beyond performance, the site needed accessibility improvements, as well as a more consistent visual language. The goal was to build a website that not only performed reliably but also conveyed the essence of their work.

Beyond redesigning the website, I also provided consulting to ensure the final solution aligned with the needs and capacity of their team.
The Approach
Accessibility
Audited and adjusted colour contrast, layouts and typography to meet WCAG standards
Improved readability of text over images, a key element of their brand, through overlays and layout adjustments
Improved content hierarchy to provide better scanning, understanding, and allowing screen readers to interpret the structure of the page
Strategic Visuals
Developed an imagery framework that conveys the multifaceted nature of their work; eating, farming, preserving, education, community building...
Balanced polished brand visuals with authentic photos of the community to create a genuine, relatable narrative while not losing valued brand equity
Performance, Stewardship & Reliability
Optimized assets and reduced page weight for faster load times across devices and rural regions
Transitioned to a more modern and stable platform to increase reliability and ease ongoing maintenance
The Output
The website now
Communicates the many facets of their work through a thoughtful blend of authentic and polished visuals
Loads quickly and performs reliably across devices and connection speeds
Makes updating and managing content straightforward for their internal team, meeting their needs at this stage of growth
Follows accessibility best practices, ensuring users can more easily engage with their website
Builds confidence for prospective funders and partners that the work is impactful and worth funding
More work
Caribou
Content Strategy
UX Design
UI Design
TransLash
UX Design
UI Design